An experienced social, creative and brand strategist with an enthusiasm for the ideation process.
Used to working within a team of varying personalities. Background in fashion and lifestyle but easily
adaptable to a range of brands. Passionate about creating new and culturally relevant work.
BBC Worldwide (2017–2018) Top Gear and Blue Planet II
BBH London (2015–2017) Tesco, Absolut, Barclays, LFW, Virgin Media, Boden, Adidas,
Experian, H&M, Next
TheAudience (2015) Dove Global
Jam @ Engine (2011 - 2015) Sky, Samsung, Next, Tresemme, Toni&Guy, Boots
Award-winning Tesco in-store series
Strategically led a collection of moment-based films that increased brand recall and social
sentiment towards the biggest supermarket in the UK. Toy Testers in particular had an ROI of
11:1 and won two Warc Social Strategy Awards and a YouTube Award.
London Fashion Week “Ode To Soho”: Cannes Lion Bronze & One Show Gold
Adidas pitch win: Very fast turnaround pitch which required the understanding of young females’ use of social
media within the much-saturated market of fitness. I was able to demonstrate cultural knowledge,
quick decision making and passionate presenting skills to get the job through the door for BBH
Other pitch wins: Unilever haircare for Jam/Deep Focus, London Fashion Week for BBH Live.
Bringing Blue Planet II to a young audience:
Enlisted an up-and- coming influencer agency to generate relevant and timely memes that got
young audiences noticing and seeking out the new series of Blue Planet II. Posts over delivered
KPIs by 8 million+ organic views.
In other news:
Completed courses – APG Strategic Thinking, Quantitative Research and presentation training.
LAMDA grades 1-8, bronze medal and junior medallion.
3 national rowing medals.
Passionate about TV and film – and an increasing YouTube addict.
Struggling (but enthusiastic) surfer.