An experienced social, creative and brand strategist with an enthusiasm for the ideation process.
Used to working within a team of varying personalities. Background in fashion and lifestyle but easily
adaptable to a range of brands. Passionate about creating new and culturally relevant work.

Career:
BBC Worldwide (2017–2018) Top Gear and Blue Planet II
BBH London (2015–2017) Tesco, Absolut, Barclays, LFW, Virgin Media, Boden, Adidas,
Experian, H&M, Next
TheAudience (2015) Dove Global
Jam @ Engine (2011 - 2015) Sky, Samsung, Next, Tresemme, Toni&Guy, Boots

Successes:
Award-winning Tesco in-store series
Strategically led a collection of moment-based films that increased brand recall and social
sentiment towards the biggest supermarket in the UK. Toy Testers in particular had an ROI of
11:1 and won two Warc Social Strategy Awards and a YouTube Award.


Other awards:

London Fashion Week “Ode To Soho”: Cannes Lion Bronze & One Show Gold
Adidas pitch win: Very fast turnaround pitch which required the understanding of young females’ use of social
media within the much-saturated market of fitness. I was able to demonstrate cultural knowledge,
quick decision making and passionate presenting skills to get the job through the door for BBH
Live.

 

 

Other pitch wins: Unilever haircare for Jam/Deep Focus, London Fashion Week for BBH Live.

Bringing Blue Planet II to a young audience:
Enlisted an up-and- coming influencer agency to generate relevant and timely memes that got
young audiences noticing and seeking out the new series of Blue Planet II. Posts over delivered
KPIs by 8 million+ organic views.

In other news:
Completed courses – APG Strategic Thinking, Quantitative Research and presentation training.
LAMDA grades 1-8, bronze medal and junior medallion.
3 national rowing medals.
Passionate about TV and film – and an increasing YouTube addict.
Struggling (but enthusiastic) surfer.

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