A highly creative, collaborative and rigorous strategic lead with a track record of state of the art multi-platform communications and sector experience including tech, finance and FMCG

­

Head of Strategy, Beattie McGuinness Bungay June 2016 -May 2018

  • Set a new agenda for BMB planning internally and externally with a strong focus on cultural insight, thought leadership and brand behavior across marketing channels
  • Supported and championed a creative turnaround with progressive creative platforms
  • Extended our strategic capabilities with an informal and diverse network of people and partners – from insight to effectiveness
  • Led pitch wins for LinkedIn US,Yo!, Campaign to End Loneliness, Pride in London and supported organic growth with new brands from AG Barr, Valeo Foods, Samsung
  • Contributed to agency revenue growth of 30% in FY2017, turning a substantial loss into modest profit   

Strategy Director, Beattie McGuinness Bungay May 2010 – August 2016

  • Major brand positioning and relaunch projects in many sectors (including Dairylea, Rowse Honey, Grolsch, ING Direct, Legoland, ao.com)
  • Pitch wins include New Balance UK ATL and European social, Hilton Hotels European social
  • Silver IPA Award for Yorkshire Tea explored new thinking on relationship between social media fan enthusiasm and new customer acquisition

Planner, HMDG Jan 2007 – May 2010

  • Wired UK. Pitched and won to relaunch magazine in UK. Presented Wired UK’s inaugural intelligence briefing
  • Auto Trader, 38 Degrees, Aston Martin
  • Bronze IPA Award 2012 for Kärcher Pressure Washers

Sabbatical Jul 2006 – Dec 2006

Wrote and performed a live animated comedy show at Edinburgh Fringe

Account Director, Beattie McGuinness Bungay 2005 – May 2006

Consultant, Host Universal 2002 – 2005

Account Director, Partners BDDH, London     2000 – 2002      

Account Manager D’Arcy London  1997 – 2000         

Education

1993 – 1996 Merton College, Oxford BA Hons in Philosophy, Politics and Economics  

Hobbies

Running, writing, bad chess

 

Screen Shot 2017-09-13 at 17.01.15.png