Freelance Consultant -- Strategy & Creative Development -- Platforms, Partnerships, Videos and Brands

Freelance Platform Strategy | Content Development
VICE, The FADER magazine

Aug 2017 – Present 

VICE, Frieze, FADER, Warner, Disney

With five years in advertising, and six in content creation and publishing, I have a hybrid skillset across strategy, development and production. In the last 3 years I’ve pitched and developed some of VICE UK’s most credible brand and imaginative platform partnerships. I'll work from beginning to end developing creative ideas, content frameworks, and series formats that can flex between the needs of both patron and publisher, while having a sharp eye on production value, audience engagement, and return on investment.


Freelance Publishing Director | (previously) Associate Creative Director
VICE Media - Feb 2013 – Present 

Pitching, Developing, and Leading branded and sponsored video series and platforms; 
Creating collaborations that engage audiences with brands and worthwhile stories

htttp://unlimited.world
https://i-d.vice.com/en_uk/article/xwxdm3/tyrone-lebon-on-the-making-of-reely-and-truly
https://news.vice.com/topic/blackout-series


Freelance Creative Strategy & Writing
Company Name
Freelance - Jan 2012 – Jan 2015 

Creative Strategy and Writing for Sunshine, Wieden & Kennedy, Anomaly, Mother, Adam & Eve, Disarm
NFTU.co.uk, TANK magazine, YouTube, Boilerroom.tv


Strategist
Anomaly - Sep 2011 – Dec 2011 

Stint on Sony & Converse


Strategist
Wieden + Kennedy Amsterdam and London - Jun 2008 – Jun 2011 

A lot of research and creative strategy for global brands:
Tanqueray, Nokia, NESTEA, P&G Olympics
 

Account Manager
Saatchi & Saatchi Advertising - May 2006 – Aug 2008 

Figuring out how advertising does and doesn't work:
P&G, Carlsberg, NSPCC


FASHION INTERN
Dazed & Confused

2005 – 2006 

 

Education
University of Oxford
BA Modern History

2003 – 2006


St. Helen's School, Northwood
A-Level's and GCSE’s

History, Art, English, Sciences, Languages, Maths
1996 – 2003

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