THE BRIEF: 

A strategist to come in on a temp basis to help the team while there is a maternity leave.

About the candidate:

Experience and skills:
Strong digital and content planning agency background, Demonstrate ability to create a roll-out plan, Demonstrate experience of distributing content across channels (owned social channels, online destinations/search, influencers, editorial partners, paid media, PR), Have experience of briefing creatives and/or partner agencies, Have experience of presenting to clients.

Competencies:
A strategic doer focussed on making great work, Passionate about creating a bold creative solution (not just a textbook response), Ability to simplify what brands should do/where they should focus, Able to work alongside brand planning and data functions, Driven by the success of campaigns, Genuine interest in marketing across platforms.

Start date: LATEST IS DECEMBER


KEY LEARNINGS:

LIZH always work with our partners to enhance their ability to attract talent. We do this by providing as much valuable insights into the talent market as we can based on the information gathered when headhunting for this hiring. These learnings are available in a post hiring process report, but we always share some key findings up front with our Clients: 

  • 75% of people we approached know who Mr President are. The 25% that didn’t were from non agency backgrounds (primarily media owners)

  • Talent weren’t familiar with how planning sets up into its sub disciplines. Some found it hard to place themselves into one capability box over another.


INITIAL RESPONSES:

Alexandra Branzan - Strategist at Golin PR.

Alexandra is an extremely smart and entrepreneurial strategist who recently resigned from Golin to further her career in Planning. At Golin she has lead strategy for a number of their key clients, most notably for NEFF. Alexandra’s recent thinking, idea and work for NEFF, born out of a PR brief for a trade event lead to NEFF creating their first Table Ware range created in collaboration with Neuro Science expertise and world leading designer Reiko Kaneko. The range sold out and now NEFF are considering a permanent new product line and revenue stream. Much of the idea built on Alex’s passion for Neuro Science while solving the challenge of putting the NEFF brand in people’s mind (and hands) more regularly than the once in a decade moment when purchasing a new oven. More on this work here , wider portfolio is here and CV is here.

Having resigned, Alexandra is available to freelance from mid October, or take the right temp to perm opportunity. While working in a PR agency has been rewarding she has got to bigger thinking in spite of the culture not because of it. It’s time for Alex to move to a creative agency that leads Creative Strategy.

From the requirements of the brief she thinks she’s a good fit. Her experience in PR has been wide and varied, going into digital and social strategy and has centred around audience mindset thinking, including how to best reach them.

Salary expectations would start with a 5.