THE BRIEF: 

A team with 2 years in, from a direct/social background, enjoy working on those sorts of briefs and trying to win awards within that world rather than TV etc... They need to be energetic and not afraid to have an opinion. No freelancers (only permanent) and try and avoid candidates from agencies like Iris and Dare.

Budget is £35-40k. 
2 -n4 year’s experience min
#direct #social #hands-on #energetic #positive

Key Dates:

Start date: ASAP


KEY LEARNINGS:

We always work with our partners to enhance their ability to attract talent. We do this by providing as much valuable insights into the talent market as we can based on the work we provide based on the information gathered when headhunting for this hiring. These learnings are available in a post hiring process report, but we always share some key findings up front with our Clients: 

  • 100% of people we approached knew who Y&R London were.

  • Budget is in line with expectations or this level/ role (we never reveal budgets etc with candidates). 

  • 85% of candidates needed to know more about the agency before they could give us further response.

  • 10% of candidates had a negative impression of the agency.

  • Your 'Employer brand score' is (completed in final report).


INITIAL RESPONSES:

James Stedman and Rachael Burkinshaw.

A wonderful team with a really versatile portfolio. Most of their time was spent together at The Marketing Store (3 years), both have lots of social and some direct experience. They have been at freelancing at OgilvyOne, Edelman, Ocatgon, Initials and just finished 7 months at RAPP.
James is a writer (writing a novel on the side, a dark dystopian story, but with a sense of humour running through), he's also the brain behind the 18+ cake shop. A dungeon in Shoreditch filled with spooky sponge cakes and lastly cup cakes (warning they are pretty graphic). Rachel is a singer on the side and plays at gigs and writes music.

PORTFOLIO

 Hendricks pride themselves on being a drink that you won’t be able to experience anywhere else. This is an ethos that shines through to their other activities. So when Hendricks came asking for a festival activation, we knew we had to give them something pretty special…

Hendricks pride themselves on being a drink that you won’t be able to experience anywhere else. This is an ethos that shines through to their other activities. So when Hendricks came asking for a festival activation, we knew we had to give them something pretty special…

 Johnnie Walker is a drink steeped in history. It was lovely to be able to create some elegant and simple content to help tell some of those rich wonderful stories on social.

Johnnie Walker is a drink steeped in history. It was lovely to be able to create some elegant and simple content to help tell some of those rich wonderful stories on social.

 Carlsberg briefed us to clobber together a rousing social post to support England in their match against Wales. We knew there was more to the game. See, the match was at 2pm, on a working day. The tension around whether people would be allowed to watch was perfect. From social post to brand press ad in a single idea (and a deft bit of reassuring the client this would be much better).

Carlsberg briefed us to clobber together a rousing social post to support England in their match against Wales. We knew there was more to the game. See, the match was at 2pm, on a working day. The tension around whether people would be allowed to watch was perfect. From social post to brand press ad in a single idea (and a deft bit of reassuring the client this would be much better).

Our storytelling app reinvigorated story time without taking away from the act of reading a physical book by listening and recognising parts of books as you read, then trigged events to enhance the experience.


Maria Kanstad & Elise Jansen

We helped them move over from Oslo to TBWA earlier this year and I know they would love to meeting you. They left their perm job for a 6-month placement at TBWA with Andy Jex and I know they are keen to stay in London. They come with a good deal of experience, and as a Nordic team, they are very switched on when it comes to media and ideas, especially in the social space. They graduated in 2016 and spent over a year at Futatsu before then moving over to London. 

PORTFOLIO

 Film commercial for TV and social media. In our film concept we meet Martin, a very experienced police investigator. He interrogates for questioning, but does not come any closer to clarification. All the suspects have alibi’s that does not make sense, because Martin can’t accept the fact that it is possible to make so many amazing and exciting things in just two days.

Film commercial for TV and social media. In our film concept we meet Martin, a very experienced police investigator. He interrogates for questioning, but does not come any closer to clarification. All the suspects have alibi’s that does not make sense, because Martin can’t accept the fact that it is possible to make so many amazing and exciting things in just two days.

 Ocean Outdoor has a big billboard in Westfield they want to use. Unfortunately Harvey Nichols isn't in Westfield. It’s actually about 3 miles between them. We want to tell men that there is another way to find fashion. Let’s make a live competition where the goal is to get from Westfield to Harvey Nichols the fastest. It doesn’t matter how you get there, all you gotta do is beat the time. We’ll use the billboard in Westfield, and the power of Ocean Outdoor to make a live stream event, with a video game vibe. We call it the Harvey Nichols Dash.

Ocean Outdoor has a big billboard in Westfield they want to use. Unfortunately Harvey Nichols isn't in Westfield. It’s actually about 3 miles between them. We want to tell men that there is another way to find fashion. Let’s make a live competition where the goal is to get from Westfield to Harvey Nichols the fastest. It doesn’t matter how you get there, all you gotta do is beat the time. We’ll use the billboard in Westfield, and the power of Ocean Outdoor to make a live stream event, with a video game vibe. We call it the Harvey Nichols Dash.

 Smart Works is a UK charity that provides high quality interview clothes, styling advice and interview training to unemployed women. We all know job ads can be frightening. Many people choose to not apply because of all the unreasonable requirements that seems extremely overwhelming. They often feel demotivated, threatened or under qualified. We actually want to shock and offend people to get a strong reaction on the behalf of all these unemployed women that are struggling.

Smart Works is a UK charity that provides high quality interview clothes, styling advice and interview training to unemployed women. We all know job ads can be frightening. Many people choose to not apply because of all the unreasonable requirements that seems extremely overwhelming. They often feel demotivated, threatened or under qualified. We actually want to shock and offend people to get a strong reaction on the behalf of all these unemployed women that are struggling.


Georgia Stephenson & Dan Stubbs 

Only a few years in - they were hired at Isobel from placement but they are confident and I think have done really well and made some really well executed work with what they have had - small budgets and not particularly big brands! I love the Tech will Save us work they did of their own back…writing, art directing, producing it too. And they have lots of interesting things going on outside the day day stuff too which I always think makes teams like this really interesting to meet. They have lots of social experience and would love to take you through that in person. 

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Rosie Gills and Sean Curran

They did placements at a few places together: Isobel, WCRS, Saatchi & Saatchi, Mcgarrybowen London, RKCR before taking a job with Kastners & Partners being promised lots of autonomy on the Red Bull account. Sadly this didn't happen and as their CD's left they feel its time to look elsewhere. They left Kastners after 2 years to go freelance. They want to be challenged and want to get back into an agency that produces more work across more brands.  They are proactive and have a great attitude to briefs, never saying no to anything and always looking to make the best out of them.

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